Comments for The Business of Influence

Comment on The Business of Influence – the video by Dick Hopfensperger

Dick Hopfensperger — Sat, 30 Mar 2013 15:02:07 +0000

I am a college professor, who is using this book as the required text for an independent study,(Public Relations and Advertising Srategies), course I am coordinating with a student in a quarter starting next week. I like the concepts used in both the balanced scorecards and the influencer scorecards, but am wondering if there is a template, tips, tricks and tools for students to use to develop their influencer scorcard, as it is a major project in this course.

Thanks in advance for the help and Happy Easter !

Comment on Downloadable material by What I learnt at KredLDN | Diary of an internal communicator

What I learnt at KredLDN | Diary of an internal communicator — Thu, 28 Mar 2013 18:02:32 +0000

[...] this is the first time you’ve read about the topic, do check out his downloadable material and models, particularly if you’d like a comprehensive overview. If you’re interested in [...]

Comment on Glossary of terms by #brandchat recap of Wed, Feb 27th chat, with special guest Andrew Grill, CEO of Kred – THEME: BRANDS & MEASURING INFLUENCE | Buzz 2 Bucks Mobile

Fri, 01 Mar 2013 15:03:57 +0000

[...] A1. I subscribe to @andrewgrills compatriot @sheldrakes definition of influence (see his Glossary page: http://www.influenceprofessional.com/2011/04/glossaryofterms/ …) #brandchat [...]

Comment on Glossary of terms by Bytes from the PR Sphere: Distilling the Social Components of PR

Bytes from the PR Sphere: Distilling the Social Components of PR — Wed, 05 Oct 2011 12:46:12 +0000

[...] done. Philip Sheldrake, The Business of Influence: Reframing Marketing and PR for the Digital Age (Glossary of Terms)*Stakeholder – a person or organization with an interest or concern in our organization or [...]

Comment on Glossary of terms by Philip

Philip — Sat, 17 Sep 2011 10:12:16 +0000

Sure Deshawn. The license terms for the content here is stipulated in the footer below. Creative Commons Attribution-ShareAlike 3.0 Unported License, and click the link in the footer if you’re not clear what this means.

Best regards.

Comment on Glossary of terms by Digital PR: Teasing out the Potential of Twitter Chats (Part I) | PR Cafe

Digital PR: Teasing out the Potential of Twitter Chats (Part I) | PR Cafe — Wed, 31 Aug 2011 23:07:59 +0000

[...] examine an alternate, viable way to engage and build relationships on Twitter. In other words, “Occupy or attract someone’s interest [...]

Comment on Endorsements by FIR Interview: Philip Sheldrake and The Business of Influence — NevilleHobson.com

Mon, 25 Apr 2011 15:46:15 +0000

[...] author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR, in an endorsement in the book’s cover. "We influence customers to buy from us, employees to work for us, [...]