From the book cover
Philip Sheldrake’s The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age:
- Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors?
- How should the influence processes permeate the organization more systematically and measurably, accruing its practitioners more authority and accountability in the boardroom?
- What big trends must everyone in the business of influence get to grips with?
- Who does this stuff? What traits and skills are demanded of the modern practitioner?
Full of perceptive thought leadership, this book offers a framework to help shape an organization′s structural and cultural design. This framework, the Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches.