The bookshelf

Here’s my bookshelf of interesting books for your consideration. Recommended reading for the influence professional. Most, but not all, are referenced in The Business of Influence.

This list doesn’t aspire to be exhaustive of course, and please do let us know if you have any recommendations – texts relating to the topics encompassed by the Influence Scorecard and specifically to other parts of organisational life beyond marketing and PR – customer service, sales, operations, procurement, product development, HR etc.

Marketing, PR, social media

Principles of Marketing


Principles of Marketing
(5th European edition), Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, 2008, Pearson Education, ISBN: 9780273711568

 

 

 

Managing Public Relations
Managing Public Relations, James Grunig and Todd Hunt, 1984, Wadsworth Publishing, ISBN: 9780030583377

 

 

 

 

Excellent Public Relations


Excellent public relations and effective organizations: A Study of Communication Management in Three Countries
, Routledge, ISBN: 9780805818185

 

 

 

The Cluetrain Manifesto


The Cluetrain Manifesto
,
Levine, Locke, Searls & Weinberger

 

 

 

 

Permission Marketing


Permission Marketing
, Seth Godin, Simon & Schuster, 1999, ISBN: 9780684856360

 

 

 

 

The New Rules of Marketing and PR
The New Rules of Marketing and PR, David Meerman Scott, Wiley, 2007, ISBN: 9780470113455

 

 

 

 

Real-Time Marketing & PR


Real-Time Marketing & PR: How to instantly engage your market, connect with customers, and create products that grow your business now
, David Meerman Scott, 2010, Wiley, ISBN: 9780470645956

 

 

 

 

Putting the Public Back in Public Relations
Putting the Public Back in Public Relations: How social media is reinventing the aging business of PR, Brian Solis and Deirdre Breakenridge, 2009, Upper Saddle River, NJ: Pearson Education, ISBN: 9780137150694

 

 

 

Online Public Relations
Online Public Relations: A practical guide to developing an online strategy in the world of social media, David Phillips and Philip Young, 2009, Kogan Page, ISBN: 9780749449681

 

 

 

The Now Revolution
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social, Jay Baer and Amber Naslund, Wiley, February 2011, ISBN: 9780470923276

 

 

 

Social Circles
Social Circles, Paul Adams, New Riders, ISBN: 9780321719645

 

 

 

 

The Marketing Century
The Marketing Century: How Marketing Drives Business and Shapes Society, Chartered Institute of Marketing, 2011, Wiley, ISBN: 9780470660157

 

 

 

 

Authenticity
Authenticity: What Consumers Really Want, James Gilmore and Joseph Pine, Harvard Business School Press, 2007, ISBN: 9781591391456

 

 

 


Kaplan and Norton

Balanced Scorecard
Balanced Scorecard: Translating Strategy into Action, Robert S. Kaplan and David P. Norton, 1996, Harvard Business School Publishing Corporation, ISBN: 9780875846514

 

 

 

Strategy Maps
Strategy Maps: Converting Intangible Assets into Tangible Outcomes, Robert S. Kaplan and David P. Norton, 2004, Harvard Business School Publishing Corporation, ISBN: 9781591391340

 

 

 

The Execution Premium
The Execution Premium: Linking Strategy to Operations for Competitive Advantage, Robert S. Kaplan and David P. Norton, 2008, Harvard Business School Publishing Corporation, ISBN: 9781422121160

 

 

 

Analytics, measurement and metric selection

Measure What Matters
Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, Katie Delahaye Paine, Wiley, 2011, ISBN: 9780470920107

 

 

 

Social Media Metrics
Social Media Metrics: how to measure and optimize your marketing measurement, Jim Sterne, 2010, Wiley, ISBN: 9780470583784

 

 

 

 

Marketing Metrics
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Wharton School Publishing, 2010, ISBN: 9780137058297

 

 

 

Social Media Analytics
Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics, Marshall Sponder, McGraw-Hill, August 2011, ISBN: 9780071768290

 

 

 

Miscellaneous

The Essential Bennis
The Essential Bennis, Warren Bennis with Patricia Ward Biederman, Wiley, 2009, ISBN: 9780470432396

 

 

 

 

Chaotics
Chaotics: The Business of Managing and Marketing in the Age of Turbulence, Philip Kotler and John A. Caslione, 2009, American Management Association, ISBN: 9780814415214

 

 

 

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