Downloadable material

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The Business of Influence

The Business of Influence – book cover

 

Six Influence Flows – Figure 2.1, Chapter 2, The Business of Influence

The Six Influence Flows, Figure 2.1, The Business of Influence

[Note. The description of flows 5 and 6 in Figure 2.1 in the first print run of the book was different to that shown here, and different therefore to the correct explanation of each flow in the book's main body of text. This error was corrected in the second print run, September 2011.]

Marketing research and continuous engagement – Figures 5.1 and 5.2, Chapter 5, The Business of Influence

Marketing research and continuous engagement, Figures 5.1 & 5.2, The Business of Influence

 

AMEC grid – Table 7.4, Chapter 7, The Business of Influence

The AMEC grid, Table 7.4, The Business of Influence

 

Objectives and strategy – Figure 7.1, Chapter 7, The Business of Influence

Objectives and strategy, Figure 7.1, The Business of Influence

 

Potential privacy framework – Figure 8.1, Chapter 8, The Business of Influence

Potential privacy framework, Figure 8.1, The Business of Influence

 

Example privacy dial – Figure 8.2, Chapter 8, The Business of Influence

An example privacy dial, Figure 8.2, The Business of Influence

 

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