3 October 2013

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Attenzi 2nd edition, in association with Social Media Today

The 2nd edition of Attenzi is now available, published in association with Social Media Today. There’s an additional chapter, and an additional foreword provided by Robin Carey, founder and CEO of Social Media Today.

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15 May 2013

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Attenzi – a social business story

Attenzi - a social business story

Check out my new ebook, with foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni. Find out more at www.attenzi.com.

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8 September 2012

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Influence Scorecard Consultancy

When George W. Bush was inaugurated for his second term in January 2005, no one uploaded a video to YouTube. When Italy beat France to win the 2006 FIFA World Cup final, fans didn’t Tweet. Not once. No one in Europe mentioned it on Facebook. No one captured Fabio Grosso scoring the winner on an […]

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25 April 2011

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Marketing research and social analytics – complementary not competitive

A post by Chuck Hemann, The Future of Social Analytics… I think, just prompted me to reproduce a figure and a table from the section in The Business of Influence where I compare marketing research and continuous engagement, or social learning if you prefer. (For those of you with the book to hand, I’m at […]

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15 April 2011

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The Foreword by Robert Howie

This book will make practitioners in marketing, PR, advertising, communications, and any professional with the word digital in his title uncertain about the future of his discipline. Philip Sheldrake makes the case that the traditional boundaries of these professions must morph into a more holistic expertise, which he calls the influence professional. And while such […]

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7 April 2011

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The Business of Influence – the video

The Business of Influence – the video

From the book cover Philip Sheldrake’s The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age: Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors? How should […]

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6 April 2011

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Launch

The Business of Influence is published 15th April 2011, and the party to celebrate the book’s launch is 21st April 2011. Please note this event is by invitation only. Address: Home House, 21 Portman Square, London, W1H 6LW Time: 6.30pm for 7.00pm

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5 April 2011

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Glossary of terms

This is the full glossary of terms as appears towards the back of the book, with the added benefit here of hyperlinking cross-references. You’ll also see a few arrows indicating links to external webpages on the entry in question. [News: since this glossary was published, we're delighted to have helped co-develop a similar but not […]

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