The Business of Influence

Reframing Marketing and PR for the Digital Age

"The Business of Influence is a whack on the side of the head for traditional marketers. By focusing on influence instead of traditional marketing think it reframes and redefines everything that a modern marketer does. The Business of Influence should be found, dog-eared and jam-packed with marks in the margins on every successful CMO's desk." - Katie Delahaye Paine

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Attenzi 2nd edition, in association with Social Media Today

3 October 2013

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The 2nd edition of Attenzi is now available, published in association with Social Media Today. There’s an additional chapter, and an additional foreword provided by Robin Carey, founder and CEO of Social Media Today.

The Business of Influence

Tag Archives: social media today

Attenzi 2nd edition, in association with Social Media Today

Influence Scorecard consultancy